BUSINESS Idioms every day «close the books» = stop taking orders, end a bookkeeping period >They usually close the books at the end of February every year. «cold call» = call a potential customer from a list of persons one has never seen >When he first started to work at his company he was asked to make cold calls using the telephone book. «come on strong» = overwhelm with excessively strong language or personality > The salesman came on too strong at the meeting and angered the other members of the team. «cut back» = use fewer or use less >The company has been cutting back on entertainment expenses for over a year now. «cut corners» = economize >We have been forced to economize on stationary expenses during these severe economic times. _____________________ bookkeeping period — бухгалтерский период to overwhelm — ‚əʋvər’welm — 1. ошеломлять, потрясать, поражать; 2. переполнять, овладевать (чувствах) excessively — ɪk’sesɪvlɪ — излишне, непомерно,чересчур

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